Can a man by himself represent or symbolise a business, a group, or a team ?
Is Messi the symbol of the FC Barcelona Team ? Does Zidane represent the French football game? As for Steve Jobs, what is the first word that comes to mind when hearing his name? … APPLE
I have chosen this article in particular to talk about Steve Jobs and to assess how a man can influence a business or group.
http://www.bbc.co.uk/news/magazine-15194365
For me Steve Jobs was a genius, a futurist. Steve has revolutionized the way of doing marketing and communication. He knew how to use innovative methods of communication to differentiate its brand : Apple.
Steve Jobs was not a perfect man, far from it. But If i do not totally admire the man he was, I admire how he stood for the ideas he had, and how he has put in place to do it. As Messi is able to restart a match of FC Barca, Steve Jobs was able to relaunch an apple product on the market.
This article is from the website of the BBC.
The British Broadcasting Corporation (BBC) is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world.
Outside the UK, the BBC World Service has provided services by direct broadcasting and re-transmission contracts by sound radio since the inauguration of the BBC Empire Service in December 1932, and more recently by television and online.
And if you have not see it, I invite you to see this video about Steve Jobs :
http://www.youtube.com/watch?v=6zlHAiddNUY
These days I am reading this biography of Steve Jobs, which tells the life story of Steve Jobs. I am learning lot of things because as says the article, you know few things about his personal life. We learn for example why Steve Jobs wore turtlenecks.
Steve Jobs was a man known for his signature style. During the last decade, the CEO and entrepreneur was hardly ever seen in public without his black turtleneck, blue jeans, and New Balance sneakers.
Many have stopped wondering why Jobs chose such unusual attire to wear while unveiling revolutionary products to the world, but it turns out that there’s actually an interesting story about why Jobs was never seen without his turtleneck and blue jeans.
“On a trip to Japan in the early 1980s, Jobs asked Sony’s chairman Akio Morita why everyone in the company’s factories wore uniforms. He told Jobs that after the war, no one had any clothes, and companies like Sony had to give their workers something to wear each day. Over the years, the uniforms developed their own signatures styles, especially at companies such as Sony, and it became a way of bonding workers to the company. “I decided that I wanted that type of bonding for Apple,” Jobs recalled. Sony, with its appreciation for style, had gotten the famous designer Issey Miyake to create its uniform. It was a jacket made of rip-stop nylon with sleeves that could unzip to make it a vest. So Jobs called Issey Miyake and asked him to design a vest for Apple, Jobs recalled, “I came back with some samples and told everyone it would great if we would all wear these vests. Oh man, did I get booed off the stage. Everybody hated the idea.” In the process, however, he became friends with Miyake and would visit him regularly. He also came to like the idea of having a uniform for himself, both because of its daily convenience (the rationale he claimed) and its ability to convey a signature style. “So I asked Issey to make me some of his black turtlenecks that I liked, and he made me like a hundred of them.” Jobs noticed my surprise when he told this story, so he showed them stacked up in the closet. “That’s what I wear,” he said. “I have enough to last for the rest of my life.”
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